{"id":691,"date":"2022-08-15T16:04:33","date_gmt":"2022-08-15T14:04:33","guid":{"rendered":"https:\/\/www2.kabel1.cz\/?page_id=691"},"modified":"2022-08-15T16:04:33","modified_gmt":"2022-08-15T14:04:33","slug":"zasady-cookies","status":"publish","type":"page","link":"https:\/\/www.kabel1.cz\/www\/zasady-cookies\/","title":{"rendered":"Z\u00e1sady cookies"},"content":{"rendered":"<style>#kt-layout-id_36b18f-ee > .kt-row-column-wrap{align-content:start;}:where(#kt-layout-id_36b18f-ee > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}#kt-layout-id_36b18f-ee > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var( --global-kb-row-default-top, 25px );padding-bottom:var( --global-kb-row-default-bottom, 25px );padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}#kt-layout-id_36b18f-ee > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){#kt-layout-id_36b18f-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){#kt-layout-id_36b18f-ee > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_36b18f-ee\" class=\"kt-row-layout-inner kt-layout-id_36b18f-ee\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-gutter-default kt-v-gutter-default kt-row-valign-top kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kb-theme-content-width\"><style>.kadence-column_b2e8a4-4c > .kt-inside-inner-col{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}.kadence-column_b2e8a4-4c > .kt-inside-inner-col,.kadence-column_b2e8a4-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column_b2e8a4-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column_b2e8a4-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column_b2e8a4-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column_b2e8a4-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column_b2e8a4-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column_b2e8a4-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column_b2e8a4-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_b2e8a4-4c\"><div class=\"kt-inside-inner-col\">\n<h1 class=\"wp-block-heading\"><strong>\u00davod<\/strong><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00edlem tohoto dokumentu je transparentn\u011b informovat u\u017eivatele webov\u00fdch str\u00e1nek www.kabel1.cz&nbsp;(\u201e<strong>Webov\u00e9 str\u00e1nky<\/strong>\u201c) o vyu\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie a z\u00e1rove\u0148 popsat, jak\u00e1 kontroln\u00ed opat\u0159en\u00ed a&nbsp;mo\u017enosti m\u00e1te k&nbsp;dispozici v souvislosti s Va\u0161imi pr\u00e1vy na ochranu osobn\u00edch \u00fadaj\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SPR\u00c1VCE<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za \u201eKABEL1\u201c se v t\u011bchto z\u00e1sad\u00e1ch ozna\u010duje spr\u00e1vce osobn\u00edch \u00fadaj\u016f, kter\u00fd je tak\u00e9 provozovatelem internetov\u00fdch, televizn\u00edch slu\u017eeb a t\u011bchto internetov\u00fdch str\u00e1nek: JI\u0158\u00cd OUDA I\u010cO: 18379575, DI\u010c: CZ6405112208<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pojem a \u00fa\u010del cookies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 slou\u017e\u00ed k&nbsp;ukl\u00e1d\u00e1n\u00ed a p\u0159ij\u00edm\u00e1n\u00ed identifik\u00e1tor\u016f a dal\u0161\u00edch informac\u00ed o po\u010d\u00edta\u010d\u00edch a jin\u00fdch za\u0159\u00edzen\u00edch, z&nbsp;nich\u017e u\u017eivatel p\u0159istupuje na&nbsp;Webov\u00e9 str\u00e1nky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies umo\u017e\u0148uj\u00ed zaznamenat informace o n\u00e1v\u0161t\u011bv\u011b u\u017eivatele na Webov\u00fdch str\u00e1nk\u00e1ch a d\u00edky jejich pou\u017e\u00edv\u00e1n\u00ed je dal\u0161\u00ed n\u00e1v\u0161t\u011bva snaz\u0161\u00ed a rychlej\u0161\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie p\u0159edev\u0161\u00edm<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>slou\u017e\u00ed k&nbsp;efektivn\u00ed navigaci v&nbsp;prost\u0159ed\u00ed internetu a na Webov\u00fdch str\u00e1nk\u00e1ch, k&nbsp;personalizaci, ukl\u00e1d\u00e1n\u00ed p\u0159edvoleb a obecn\u011b k&nbsp;vylep\u0161en\u00ed u\u017eivatelsk\u00e9ho dojmu;<\/li><li>umo\u017e\u0148uj\u00ed rozli\u0161it, zda konkr\u00e9tn\u00ed u\u017eivatel ji\u017e v minulosti nav\u0161t\u00edvil Webov\u00e9 str\u00e1nky nebo zda je nov\u00fdm n\u00e1v\u0161t\u011bvn\u00edkem a napom\u00e1haj\u00ed k zaznamen\u00e1v\u00e1n\u00ed statistik o&nbsp;u\u017eivatel\u00edch Webov\u00fdch str\u00e1nek;<\/li><li>napom\u00e1haj\u00ed zobrazovat reklamu p\u0159izp\u016fsobenou z\u00e1jm\u016fm konkr\u00e9tn\u00edho u\u017eivatele.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Druhy cookies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cookies lze z&nbsp;obecn\u00e9ho hlediska d\u011blit na z\u00e1klad\u011b n\u011bkolika krit\u00e9ri\u00ed:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle \u00fa\u010delu:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>nezbytn\u011b nutn\u00e9 cookies (\u201eesenci\u00e1ln\u00ed cookies\u201c), kter\u00e9 jsou zapot\u0159eb\u00ed k provozu Webov\u00fdch str\u00e1nek. Zahrnuj\u00ed nap\u0159\u00edklad cookies, kter\u00e9 umo\u017e\u0148uj\u00ed u\u017eivateli se p\u0159ihl\u00e1sit do zabezpe\u010den\u00fdch \u010d\u00e1st\u00ed Webov\u00e9 str\u00e1nky. Tyto cookies neshroma\u017e\u010fuj\u00ed informace o&nbsp;u\u017eivatel\u00edch, kter\u00e9 by bylo mo\u017en\u00e9 pou\u017e\u00edt k&nbsp;marketingov\u00fdm \u00fa\u010del\u016fm nebo k&nbsp;zapamatov\u00e1n\u00ed toho, jak\u00e9 str\u00e1nky u\u017eivatel\u00e9 v&nbsp;prost\u0159ed\u00ed internetu nav\u0161t\u011bvovali;<\/li><li>v\u00fdkonnostn\u00ed\/statistick\u00e9 cookies se pou\u017e\u00edvaj\u00ed ke zlep\u0161en\u00ed fungov\u00e1n\u00ed Webov\u00fdch str\u00e1nek. Tyto cookies shroma\u017e\u010fuj\u00ed informace o tom, jak n\u00e1v\u0161t\u011bvn\u00edci Webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed, nap\u0159. na kter\u00e9 str\u00e1nky n\u00e1v\u0161t\u011bvn\u00edci chod\u00ed nej\u010dast\u011bji a zda dost\u00e1vaj\u00ed chybov\u00e1 hl\u00e1\u0161en\u00ed. V\u00fdkonnostn\u00ed cookies dovoluj\u00ed zaznamen\u00e1vat a po\u010d\u00edtat po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f str\u00e1nek, co\u017e umo\u017e\u0148uje sledovat, jak\u00fdm zp\u016fsobem n\u00e1v\u0161t\u011bvn\u00edci tyto Webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed. Tyto cookies neshroma\u017e\u010fuj\u00ed informace, kter\u00e9 by umo\u017enily osobn\u00ed identifikaci u\u017eivatele. Informace shrom\u00e1\u017ed\u011bn\u00e9 pomoc\u00ed t\u011bchto cookies, jsou souhrnn\u00e9 a anonymn\u00ed;<\/li><li>funk\u010dn\u00ed cookies usnad\u0148uj\u00ed ovl\u00e1d\u00e1n\u00ed a vylep\u0161uj\u00ed funkce Webov\u00fdch str\u00e1nek. Pou\u017e\u00edvaj\u00ed se k&nbsp;aktivaci konkr\u00e9tn\u00edch funkc\u00ed str\u00e1nek (nap\u0159. p\u0159ehr\u00e1v\u00e1n\u00ed vide\u00ed) a&nbsp;jejich nastaven\u00ed podle voleb u\u017eivatele (nap\u0159. jazyk). Funk\u010dn\u00ed cookies slou\u017e\u00ed tak\u00e9 k zapamatov\u00e1n\u00ed preferenc\u00ed p\u0159i dal\u0161\u00ed n\u00e1v\u0161t\u011bv\u011b str\u00e1nek. Neshroma\u017e\u010fuj\u00ed ale informace, kter\u00e9 by dok\u00e1zaly u\u017eivatele identifikovat;<\/li><li>reklamn\u00ed cookies se pou\u017e\u00edvaj\u00ed ke sledov\u00e1n\u00ed preferenc\u00ed a za \u00fa\u010delem zas\u00edl\u00e1n\u00ed reklamn\u00edch zpr\u00e1v v&nbsp;souladu s&nbsp;preferencemi u\u017eivatele Webov\u00fdch str\u00e1nek.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Podle toho, kdo cookies vytv\u00e1\u0159\u00ed a zpracov\u00e1v\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>cookies prvn\u00ed strany (\u201efirst party cookie\u201c), kter\u00e9 vytv\u00e1\u0159\u00ed p\u0159\u00edmo Webov\u00e9 str\u00e1nky nebo skripty na stejn\u00e9 dom\u00e9n\u011b. Nej\u010dast\u011bji slou\u017e\u00ed k zaji\u0161t\u011bn\u00ed z\u00e1kladn\u00ed funk\u010dnosti Webov\u00e9 str\u00e1nky;<\/li><li>cookies t\u0159et\u00edch stran (\u201ethird party cookie\u201c) jsou vytv\u00e1\u0159eny ostatn\u00edmi weby. Tyto weby na nav\u0161t\u00edven\u00e9 internetov\u00e9 str\u00e1nce vlastn\u00ed n\u011bjak\u00fd obsah, nap\u0159. reklamy, obr\u00e1zky nebo videa.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Podle jejich trvanlivosti:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>rela\u010dn\u00ed cookies (\u201esession cookies\u201c) jsou do\u010dasn\u00e9. Ukl\u00e1daj\u00ed se do za\u0159\u00edzen\u00ed jen do doby, ne\u017e u\u017eivatel ukon\u010d\u00ed pr\u00e1ci s&nbsp;webov\u00fdm prohl\u00ed\u017ee\u010dem a po jeho zav\u0159en\u00ed se vyma\u017eou. Tyto cookies jsou pro&nbsp;\u0159\u00e1dnou funk\u010dnost Webov\u00fdch str\u00e1nek \u010di p\u0159idru\u017een\u00fdch aplikac\u00ed nezbytn\u00e9;<\/li><li>permanentn\u00ed cookies (\u201epersistent cookies\u201c) se vyu\u017e\u00edvaj\u00ed pro snadn\u011bj\u0161\u00ed a&nbsp;pohodln\u011bj\u0161\u00ed orientaci na Webov\u00fdch str\u00e1nk\u00e1ch (nap\u0159\u00edklad jednodu\u0161\u0161\u00ed a rychlej\u0161\u00ed navigace). Tyto cookies z\u016fst\u00e1vaj\u00ed v&nbsp;prohl\u00ed\u017ee\u010di po del\u0161\u00ed obdob\u00ed nebo dokud nejsou ru\u010dn\u011b odstran\u011bny. D\u00e9lka&nbsp;toho obdob\u00ed m\u016f\u017ee z\u00e1viset na zvolen\u00e9m nastaven\u00ed webov\u00e9ho prohl\u00ed\u017ee\u010de.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00ed informace o cookies a jejich aktu\u00e1ln\u00ed seznam naleznete prost\u0159ednictv\u00edm Va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de v&nbsp;polo\u017ece N\u00e1stroje \/ Nastaven\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Souhlas a odm\u00edtnut\u00ed cookies<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Souhlas s&nbsp;cookies (statistick\u00e9, funk\u010dn\u00ed, reklamn\u00ed) m\u016f\u017eete vyj\u00e1d\u0159it prost\u0159ednictv\u00edm nastaven\u00ed webov\u00e9ho prohl\u00ed\u017ee\u010de. V nastaven\u00ed sv\u00e9ho webov\u00e9ho prohl\u00ed\u017ee\u010de m\u016f\u017eete odm\u00edtnout soubory cookies nebo si nastavit u\u017e\u00edv\u00e1n\u00ed jen n\u011bkter\u00fdch. Pokud v\u0161ak pou\u017eijete nastaven\u00ed prohl\u00ed\u017ee\u010de tak, \u017ee vypnete v\u0161echny cookies (v\u010detn\u011b esenci\u00e1ln\u00edch cookies), nemus\u00edte z\u00edskat p\u0159\u00edstup do n\u011bkter\u00fdch \u010d\u00e1st\u00ed Webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nastaven\u00ed pou\u017eit\u00ed cookies najdete v menu p\u0159\u00edslu\u0161n\u00e9ho webov\u00e9ho prohl\u00ed\u017ee\u010de, p\u0159i\u010dem\u017e nastaven\u00ed soubor\u016f cookie v nej\u010dast\u011bji pou\u017e\u00edvan\u00fdch prohl\u00ed\u017ee\u010d\u00edch najdete na n\u00e1sleduj\u00edc\u00edch str\u00e1nk\u00e1ch, pokud kliknete na n\u00ed\u017ee uveden\u00e9 odkazy:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?co=GENIE.Platform%3DDesktop&amp;hl=cs\">Chrome<\/a><\/li><li><a href=\"https:\/\/support.mozilla.org\/cs\/kb\/povoleni-zakazani-cookies\">Firefox<\/a><\/li><li><a href=\"https:\/\/help.opera.com\/cs\/latest\/security-and-privacy\/\">Opera<\/a><\/li><li><a href=\"https:\/\/support.apple.com\/cs-cz\/guide\/safari\/sfri11471\/mac\">Safari<\/a><\/li><li><a href=\"https:\/\/support.microsoft.com\/cs-cz\/help\/4468242\/microsoft-edge-browsing-data-and-privacy\">Microsoft Edge<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">K dispozici je tak\u00e9 mnoho aplikac\u00ed t\u0159et\u00edch stran, kter\u00e9 umo\u017e\u0148uj\u00ed blokovat nebo spravovat cookies. M\u016f\u017eete vymazat cookies, kter\u00e9 byly d\u0159\u00edve ulo\u017eeny do Va\u0161eho za\u0159\u00edzen\u00ed, a to vymaz\u00e1n\u00edm historie prohl\u00ed\u017een\u00ed nebo prost\u0159ednictv\u00edm aplikac\u00ed t\u0159et\u00edch stran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bli\u017e\u0161\u00ed informace naleznete na webov\u00fdch str\u00e1nk\u00e1ch na:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/www.aboutcookies.org\/\">www.aboutcookies.org<\/a><\/li><li><a href=\"http:\/\/www.youronlinechoices.eu\/\">www.youronlinechoices.eu<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0159et\u00ed strany<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V n\u011bkter\u00fdch p\u0159\u00edpadech pou\u017e\u00edv\u00e1me reklamn\u00ed cookies t\u0159et\u00edch stran, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed pochopit a&nbsp;zlep\u0161it \u00fa\u010dinnost na\u0161\u00ed reklamy jak na na\u0161ich vlastn\u00edch Webov\u00fdch str\u00e1nk\u00e1ch, tak na webov\u00fdch\/internetov\u00fdch str\u00e1nk\u00e1ch t\u0159et\u00edch stran. Tyto soubory cookie se n\u011bkdy pou\u017e\u00edvaj\u00ed pro personalizaci, zm\u011bnu zac\u00edlen\u00ed a optimalizaci on-line reklamy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud bude u\u017eivatel Webov\u00fdch str\u00e1nek p\u0159ihl\u00e1\u0161en v&nbsp;r\u00e1mci sv\u00e9ho u\u017eivatelsk\u00e9ho \u00fa\u010dtu, jako je nap\u0159. Google \u010di Facebook, m\u016f\u017ee doch\u00e1zet k&nbsp;ukl\u00e1d\u00e1n\u00ed cookies t\u011bchto t\u0159et\u00edch stran. \u00da\u010del a&nbsp;rozsah shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f a tak\u00e9 p\u0159\u00edslu\u0161n\u00e1 pr\u00e1va a mo\u017enosti nastaven\u00ed&nbsp;rozsahu ochrany soukrom\u00ed nalezne u\u017eivatel v&nbsp;informac\u00edch na str\u00e1nk\u00e1ch t\u00e9to t\u0159et\u00ed strany, nap\u0159.:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google:&nbsp;<a href=\"https:\/\/policies.google.com\/privacy\">https:\/\/policies.google.com\/privacy<\/a><\/li><li>Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/policies\">https:\/\/www.facebook.com\/policies<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Prost\u0159ednictv\u00edm spole\u010dnosti Google vyu\u017e\u00edv\u00e1me marketingov\u00e9 n\u00e1stroje, kter\u00e9 pom\u00e1haj\u00ed c\u00edlit reklamu na ty u\u017eivatele, co ji\u017e Webovou str\u00e1nku nav\u0161t\u00edvili. Pokud si u\u017eivatel nep\u0159eje b\u00fdt reklamou oslovov\u00e1n, lze personalizaci reklam webu vypnout na n\u00ed\u017ee uveden\u00fdch str\u00e1nk\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google:&nbsp;<a href=\"https:\/\/adssettings.google.com\/\">https:\/\/adssettings.google.com<\/a><\/li><li>Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/help\/146952742043748?helpref=uf_permalink\">https:\/\/www.facebook.com<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00edce o t\u011bchto marketingov\u00fdch n\u00e1stroj\u00edch naleznete na str\u00e1nk\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google:&nbsp;<a href=\"https:\/\/support.google.com\/google-ads\/answer\/2453998?hl=cs\">https:\/\/support.google.com\/google-ads\/answer\/2453998?hl=cs<\/a><\/li><li>Facebook:&nbsp;<a href=\"https:\/\/cs-cz.facebook.com\/business\/ads\/dynamic-ads\">https:\/\/cs-cz.facebook.com\/business\/ads\/dynamic-ads<\/a><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1sady cookies jsou platn\u00e9 od 1.1.2022<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00davod C\u00edlem tohoto dokumentu je transparentn\u011b informovat u\u017eivatele webov\u00fdch str\u00e1nek www.kabel1.cz&nbsp;(\u201eWebov\u00e9 str\u00e1nky\u201c) o vyu\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie a z\u00e1rove\u0148 popsat, jak\u00e1 kontroln\u00ed opat\u0159en\u00ed a&nbsp;mo\u017enosti m\u00e1te k&nbsp;dispozici v souvislosti s Va\u0161imi pr\u00e1vy na ochranu osobn\u00edch \u00fadaj\u016f. 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